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Portfolio

Work that shipped.

A closer look at recent consulting work, from doubling ad revenue for audio platforms to building AI prototypes from scratch, and the outcomes that followed.

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Revenue Underperforming

Ad revenue below listener scale potential

Diagram of the Soundstack ad product architecture: listeners flow through Live365 and the embedded player network into pre-roll, display, and video ad formats, monetized by direct and programmatic demand
Live365's homepage with the new display ad products live: a leaderboard above the featured stations and right-rail placements beside them

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Revenue Underperforming

Monetization Ad Products

Soundstack / Live365

Audio-as-a-service platform powering dozens of radio streaming sites

Challenge

Soundstack needed full product management and ad operations leadership to monetize their audio-as-a-service platform across Live365 and their embedded player network. Ad revenue was underperforming relative to the scale of their listener base.

Diagram of the Soundstack ad product architecture

Approach

Took ownership of all product management and ad operations for monetization. Built and implemented pre-roll, display, and video ad products across the platform. Defined the ad product strategy, managed vendor relationships, and optimized yield across properties.

Live365's homepage with the new display ad products live

Outcome

Doubled display ad revenue in the first month of engagement. The partnership continues with a target of 10x revenue growth over six months through expanded ad formats and improved fill rates.

Role Product & Ad Operations Contractor

Engagement Fractional, ongoing

Domains Monetization, Ad Ops, Audio

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0 → 1

A new company, a new category

Reinventing end-of-life planning with AI, starting from a blank page

The When I Go AI avatar prototype: April, a conversational video avatar, greets a user and guides them through end-of-life planning
The live When I Go planning dashboard, with April available as a chat companion alongside the user's plan summary

0 → 1

A new company, a new category

AI Prototyping Voice

When I Go

BlueButterfly’s AI-powered end-of-life planning platform

Challenge

A new company set out to reinvent end-of-life planning with AI. Before building the product, the founder needed proof the vision could work: a voice-and-avatar experience that guides people through some of the most personal decisions they will ever make, and feels human, warm, and trustworthy while doing it.

The When I Go AI avatar prototype

Approach

Designed and built two working prototypes from scratch with AI-assisted development tools. Version 1: April, a conversational video avatar (HeyGen) that leads users through an emotionally sensitive planning form and steers the conversation toward completing it. Version 2: a split-screen voice interface on the ChatGPT Voice API that fills in the form in real time as the conversation happens. Stack: Bolt.new for the frontend, Supabase for the backend, HeyGen for the avatar, ChatGPT for the AI.

The live When I Go planning dashboard

Outcome

Delivered a production-quality demo in 2 weeks, and the concept held. The founder used the prototype as the benchmark for the production build, and When I Go launched with April, the avatar companion, at the center of the experience. With the right tools, one senior PM took a voice-and-avatar concept from idea to a working demo in weeks.

Role Product Contractor

Engagement Sprint, concept to demo

Domains AI, Prototyping, Voice, Emotional UX

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Diagram of the privacy compliance landscape: GDPR and CCPA requirements flow through a consent management platform into web, iOS, and Android properties and onward to the ad stack
TextNow's website with the Transcend consent management modal, offering Required Trackers and Targeted Advertising controls

Full Platform

Web + Mobile Coverage

Privacy infrastructure across all properties

Diagram of the privacy compliance landscape
Privacy Compliance

TextNow

Ad-supported mobile app and web platform

Challenge

TextNow needed a privacy consent management platform deployed across all of their ad-supported web and mobile properties. The solution had to balance regulatory compliance (GDPR, CCPA) with minimal impact on ad revenue and user experience.

TextNow's consent management modal

Approach

Led the vendor evaluation and selection process, assessing consent management platforms against TextNow’s technical requirements, regulatory needs, and advertising ecosystem. Selected Transcend and managed the integration across web and mobile.

Full Platform

Web + Mobile Coverage

Outcome

Privacy infrastructure successfully deployed across all ad-supported properties. TextNow gained compliant consent management without disrupting their advertising revenue model.

Role Fractional PM

Engagement Project-based

Domains Privacy, CMP, Compliance, Ad Tech

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More projects.

Privacy

Integrative Privacy

Built a privacy revenue calculator for a privacy consulting agency, so they can quantify the business impact of privacy compliance for their clients.

Web Dev Marketing

Networking on Tap

Built the full company website in Framer, integrated Luma for event management, and supported marketing strategy and CRM planning.

Competitive Analysis

Radioplayer

Competitive analysis of ad products for a global radio platform, evaluating the ad market and identifying monetization opportunities.

Product Feedback

Stripe

Provided expert feedback on new checkout flows and product grouping/messaging strategies for their apps and website.

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