Product Leader · AI Builder · Startup Operator

Your next product leader is one conversation away.

Fractional product leadership for teams integrating AI, scaling monetization, or meeting privacy requirements, from a hands-on builder who has led product at Amazon, Pandora, Shazam, and TuneIn, and inside early-stage startups.

Worked with teams at

Three Ways to Work Together

Find the right fit for your team.

Light Touch

Advisory

A senior sounding board

Weekly calls and access for leaders who want an outside perspective on critical decisions. Strategy, AI, monetization, or privacy. You bring the challenge.

4–8 hours/month

Start a Conversation
Strategy + Execution

Consulting

Strategy and hands-on execution

Deep engagement with your team to define the roadmap, integrate AI into the product, or build the prototype that proves the idea. I work alongside your team in the day-to-day work.

15–25 hours/month

Start a Conversation
Embedded Leader

Fractional PM

Embedded leadership

I join your team as a fractional Senior Director or VP of Product. Full ownership of the roadmap, the team, and the stakeholders, plus hands-on building when it is needed, without a full-time commitment.

30–40 hours/month

Start a Conversation

Consulting Results

What clients achieved.

$20M+

Annual revenue from one product launch at Pandora

2x

Doubled display ad revenue in the first month

50M+

Monthly interactions with an advanced augmented reality feature at Amazon

1

Week to build a working AI prototype

Monetization

Soundstack / Live365

Audio-as-a-service platform

Product & Ad Operations Contractor

Modernized ad ops and product management systems and processes across all properties to increase display ad revenue.

2x Display Ad Revenue

View Case Study
AI Prototype

When I Go

BlueButterfly’s AI end-of-life planning platform

Product Contractor

Built an AI avatar prototype from scratch: conversational AI with real-time form auto-fill for emotionally sensitive end-of-life planning.

Demo in 2 Weeks

View Case Study
Privacy

TextNow

Ad-supported mobile & web platform

Fractional PM

Led CMP selection and Transcend integration across all ad-supported web and mobile properties.

Full Platform Coverage

View Case Study

Want results like these?

Rory Partalis

Two decades of building what matters.

I have spent 20 years shipping products that drive revenue, inside early-stage startups, through acquisitions, and at Amazon. I’ve led monetization, ad product, and privacy strategy across audio, video, e-commerce, and mobile.

These days much of my work is AI integration, and I still build. With today’s AI tools I ship working prototypes myself in weeks, so every strategy recommendation comes with a working demo.

Now I bring that experience directly to teams that need senior product leadership but aren’t ready for a full-time VP hire. Whether you need a strategic advisor, a hands-on consultant, or an embedded fractional PM, I meet you where you are.

Based in San Francisco. When I’m not working with clients, I’m surfing Ocean Beach, gardening in the Outer Sunset, or building things with my daughter.

20+ years 8+ companies 1 US patent

Let’s talk about your team’s next challenge.

Book a Call

Get Started

Let’s figure out the right fit.

Tell me what you’re working on below, or book a call and we can talk it through.

Optional: pick the engagement that sounds closest and I’ll tailor the questions.

Light Touch

Advisory

4–8 hours/month

Strategy + Execution

Consulting

15–25 hours/month

Embedded Leader

Fractional PM

30–40 hours/month

✓

Thanks, there.

I’ll be in touch within 24 hours.