Product Leader · AI Builder · Startup Operator
Fractional product leadership for teams integrating AI, scaling monetization, or meeting privacy requirements, from a hands-on builder who has led product at Amazon, Pandora, Shazam, and TuneIn, and inside early-stage startups.
Worked with teams at
Three Ways to Work Together
A senior sounding board
Weekly calls and access for leaders who want an outside perspective on critical decisions. Strategy, AI, monetization, or privacy. You bring the challenge.
4–8 hours/month
Start a ConversationStrategy and hands-on execution
Deep engagement with your team to define the roadmap, integrate AI into the product, or build the prototype that proves the idea. I work alongside your team in the day-to-day work.
15–25 hours/month
Start a ConversationEmbedded leadership
I join your team as a fractional Senior Director or VP of Product. Full ownership of the roadmap, the team, and the stakeholders, plus hands-on building when it is needed, without a full-time commitment.
30–40 hours/month
Start a ConversationConsulting Results
BlueButterfly’s AI end-of-life planning platform
Product Contractor
Built an AI avatar prototype from scratch: conversational AI with real-time form auto-fill for emotionally sensitive end-of-life planning.
Demo in 2 Weeks
View Case StudyWant results like these?
I have spent 20 years shipping products that drive revenue, inside early-stage startups, through acquisitions, and at Amazon. I’ve led monetization, ad product, and privacy strategy across audio, video, e-commerce, and mobile.
These days much of my work is AI integration, and I still build. With today’s AI tools I ship working prototypes myself in weeks, so every strategy recommendation comes with a working demo.
Now I bring that experience directly to teams that need senior product leadership but aren’t ready for a full-time VP hire. Whether you need a strategic advisor, a hands-on consultant, or an embedded fractional PM, I meet you where you are.
Based in San Francisco. When I’m not working with clients, I’m surfing Ocean Beach, gardening in the Outer Sunset, or building things with my daughter.
Let’s talk about your team’s next challenge.
Book a CallGet Started
Tell me what you’re working on below, or book a call and we can talk it through.
Optional: pick the engagement that sounds closest and I’ll tailor the questions.
Advisory
4–8 hours/month
Consulting
15–25 hours/month
Fractional PM
30–40 hours/month
I’ll be in touch within 24 hours.