Rory Partalis

At a glance

Based in	San Francisco, California. Works with teams anywhere, remote first.
Role	Founder and fractional product leader, Roryco
Focus	AI integration and prototyping, ad monetization, privacy and consent
Experience	Leading product teams since 2012. 20 years in digital products.
Companies	Amazon, TuneIn, Shazam, Pandora, PartPic (acquired by Amazon)
Patent	US 11,922,489, augmented reality shopping, Amazon
Education	BBA, University of Georgia
Contact	rory@roryco.co · LinkedIn

What I do now

I run Roryco, a fractional product leadership practice. Teams bring me in three ways: as an advisor for a few hours a month, as a consultant working inside the team on a roadmap, an AI integration, or a prototype, or as an embedded fractional product leader who owns the roadmap, the team, and the stakeholders without a full-time hire.

Most of my current work involves AI, and I still build. With today’s AI-assisted development tools I ship working prototypes myself in weeks, so a strategy recommendation comes with something you can click.

Recent client work: display ad revenue doubled in the first month for SoundStack’s Live365 network, a voice and avatar AI prototype built in two weeks that became the center of When I Go, and a Transcend consent management rollout across TextNow’s web, iOS, and Android properties.

Career timeline

1. 2026 Founding CPO, PosterChild.ai
2. 2024 to present Founder and fractional product leader, Roryco

   Client work includes SoundStack / Live365, When I Go (BlueButterfly), TextNow, Integrative Privacy, Radioplayer, and Stripe.

3. 2024 to 2026 Co-founder and CPO, Classify
4. 2019 to 2024 Senior Director, Product Management, TuneIn

   Led product across ad tech, streaming, subscription, and privacy. Shipped machine-learning ad break detection and contextual classification for live audio. 12% year-over-year ad revenue growth and the company’s first-ever profitability.

5. 2016 to 2019 Product Manager, Visual Search and AR, Amazon

   Launched View in Your Room, Amazon’s augmented reality shopping feature, used by millions of shoppers with 50M+ monthly interactions. Named inventor on US patent 11,922,489. Integrated the PartPic part finder into the Amazon Shopping app.

6. 2016 VP of Product, PartPic (acquired by Amazon)

   Led B2B product for a computer vision startup through its acquisition by Amazon.

7. 2013 to 2016 Senior Product Manager, Monetization, Shazam (acquired by Apple)

   Led ad monetization through 16% annual revenue growth and the company’s first profitable quarter. Shipped Shazam for TV, Live Shazam, and visual search.

8. 2012 to 2013 Ad Product Marketing Manager, Pandora

   Built the mobile home screen takeover ad unit ($20M+ a year) and cross-platform rich media and video ad parity ($15M+ a year).

9. Education BBA, University of Georgia

   Also: Machine Learning Foundations for Product Managers (Duke, 2024) and Introduction to Generative AI (Google Cloud, 2024).

How I work

• Prototype and strategy together. The prototype answers whether we can build it. A short strategy document answers whether we should, and keeps everyone building the same thing. I run both.
• Inside the team. I work alongside engineers, designers, and founders in the day-to-day, with full ownership of outcomes when the engagement calls for it.
• Numbers first. Every engagement starts with a baseline and reports against it, whether that is ad revenue by placement or consent rates by platform.

Outside work

I live in the Outer Sunset in San Francisco. When I’m not working with clients I’m surfing Ocean Beach, gardening, skiing, or building things with my daughter.

Questions people ask