What I help with, and how an engagement works
Three engagement shapes, one person. Teams hire me when they need senior product leadership and want someone who can also build.
In short
A fractional product leader runs product for your company part of the week. I offer advisory (4 to 8 hours a month), consulting (15 to 25), and embedded fractional leadership (30 to 40), focused on AI integration, ad monetization, and privacy. Engagements are monthly retainers. Published 2026 market rates for fractional product executives run roughly $8,000 to $20,000 a month.
What does a fractional product leader do?
A fractional product leader does the job a VP or Head of Product would do, for a set number of hours a month and without a full-time hire: sets the product strategy, owns the roadmap, runs the product process, works with engineering and design, and reports to the founders or the executive team. The difference with me is that I also build. When the fastest way to settle a question is a working prototype, I make one.
Typical deliverables across an engagement:
- Product and market assessment: where the product stands, what the market will pay for, and what to stop doing
- Product strategy and a roadmap the team can actually ship, with priorities and the reasoning behind them
- Working prototypes that prove or kill an idea before engineering time goes in
- Ad product and monetization plans, from placements and formats to demand and reporting
- Consent management platform selection and rollout across web and mobile
- Hiring and managing product people when the team needs to grow
What I help with
AI integration and prototyping
Deciding where AI belongs in your product, then proving it with a prototype people can use. For When I Go, I built a voice and avatar prototype in two weeks on Bolt.new, Supabase, HeyGen, and ChatGPT; the product launched with that avatar at its center.
Ad monetization and ad product
Ad product strategy, ad operations, formats, demand, and yield for ad-supported products. For SoundStack, display ad revenue doubled in the first month across the Live365 network. Earlier, I built Pandora’s mobile home screen takeover ($20M+ a year) and led ad monetization at Shazam and TuneIn.
Privacy and consent
Consent management platform requirements, vendor selection, and rollout, with the ad business kept intact. For TextNow, I selected Transcend and managed the integration across web, iOS, and Android. At TuneIn, privacy was one of the four product areas I led.
Product strategy and roadmap
Assessments, prioritization, and a short strategy document that keeps the whole team building the same thing. Most engagements start here, whatever the headline topic.
How do engagements work?
| Shape | Hours a month | Best for | What you get |
|---|---|---|---|
| Advisory | 4 to 8 | Founders and product leaders who want an outside perspective on critical decisions | Weekly calls, async access, honest answers on strategy, AI, monetization, or privacy |
| Consulting | 15 to 25 | Teams with a defined problem: a roadmap to set, an AI feature to integrate, a prototype to prove | Strategy plus hands-on execution inside the team, including prototypes I build |
| Fractional product leader | 30 to 40 | Companies that need a Senior Director or VP of Product without a full-time hire | Full ownership of roadmap, team, and stakeholders, plus hands-on building when it is needed |
When should you hire a fractional product leader instead of a full-time VP?
Hire fractional when the product work is real but does not fill a full-time senior seat yet, when you need the experience now and the hiring process would take a quarter, or when the problem is specific (a monetization push, a privacy rollout, an AI prototype) and will change shape in six months. Hire full time when product leadership is the company’s central, permanent function and the team is large enough to need it every day. A good fractional engagement often ends by helping hire the full-time leader.
What does it cost?
Published 2026 market guides put fractional product executives at roughly $8,000 to $16,000 a month (Fractionus, April 2026) and $10,000 to $20,000 a month (PMGuru, March 2026), depending on days per week. My engagements are monthly retainers sized to one of the three shapes above, and I quote them on a call once I understand the scope. Advisory sits well below those ranges; embedded fractional leadership sits inside them.
What happens in the first 30 days?
- Baseline. Where things stand, in numbers: revenue by placement, consent rates by platform, the state of the roadmap, whatever the engagement is about.
- The one or two levers. What will move the number fastest, and what should wait.
- A written plan the whole team can see. Short, specific, and updated as we learn.
- Something shipped. A prototype, a placement, a process change. Thirty days is enough time to put one thing live.
Questions people ask
How much does a fractional product leader cost?
Published 2026 market guides put fractional product executives at roughly $8,000 to $16,000 a month (Fractionus, April 2026) and $10,000 to $20,000 a month (PMGuru, March 2026), depending on days per week. My engagements are monthly retainers sized to the three shapes above and quoted on a call.
Do you work remotely?
Yes. I’m based in San Francisco and work remotely with teams anywhere, with in-person time for Bay Area teams when it helps.
Do you build, or only advise?
Both. In consulting and fractional engagements I build working prototypes with AI-assisted development tools, like the voice and avatar prototype for When I Go that I delivered in two weeks, and I work alongside the engineering team on production.
How do we start?
Book a 25-minute call. If there is a fit, the first 30 days cover a baseline of where things stand, the one or two levers worth pulling first, and a written plan the whole team can see.
Tell me what you’re working on.
A 25-minute call, or a note through the form on the home page.