Product Leader · AI Builder · Startup Operator

Your next product leader is one conversation away.

I’m Rory Partalis, a fractional product leader in San Francisco. I help teams integrate AI, grow ad revenue, and meet privacy requirements, and I build the prototypes myself. Before this I led product at Amazon, Pandora, Shazam, and TuneIn, and inside early-stage startups.

Worked with teams at

Three Ways to Work Together

Find the right fit for your team.

Light Touch

Advisory

A senior sounding board

Weekly calls and access for leaders who want an outside perspective on critical decisions. Strategy, AI, monetization, or privacy. You bring the challenge.

4–8 hours/month

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Strategy + Execution

Consulting

Strategy and hands-on execution

Deep engagement with your team to define the roadmap, integrate AI into the product, or build the prototype that proves the idea. I work alongside your team in the day-to-day work.

15–25 hours/month

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Embedded Leader

Fractional PM

Embedded leadership

I join your team as a fractional Senior Director or VP of Product. Full ownership of the roadmap, the team, and the stakeholders, plus hands-on building when it is needed, without a full-time commitment.

30–40 hours/month

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Want the details on how an engagement works and what it costs?

See Services and Pricing

Results

What teams achieved.

$20M+

Annual revenue from one product launch

2x

Doubled display ad revenue in the first month

50M+

Monthly interactions with an advanced augmented reality feature

1

Week to build a working AI prototype

Want results like these? The case studies are password protected, so ask me for access.

Rory Partalis

Two decades of building what matters.

I have spent 20 years shipping products that drive revenue, inside early-stage startups, through acquisitions, and at Amazon. I’ve led monetization, ad product, and privacy strategy across audio, video, e-commerce, and mobile.

These days much of my work is AI integration, and I still build. With today’s AI tools I ship working prototypes myself in weeks, so every strategy recommendation comes with a working demo.

Now I bring that experience directly to teams that need senior product leadership but aren’t ready for a full-time VP hire. Whether you need a strategic advisor, a hands-on consultant, or an embedded fractional PM, I meet you where you are.

Based in San Francisco. When I’m not working with clients, I’m surfing Ocean Beach, gardening in the Outer Sunset, or building things with my daughter.

20+ years 1 US patent

Let’s talk about your team’s next challenge.

Get Started

Let’s figure out the right fit.

Tell me what you’re working on below, or book a call and we can talk it through.

Optional: pick the engagement that sounds closest and I’ll tailor the questions.

Light Touch

Advisory

4–8 hours/month

Strategy + Execution

Consulting

15–25 hours/month

Embedded Leader

Fractional PM

30–40 hours/month

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